![]() ![]() It’s good to get into the habit of zooming in and out to emulate different screen sizes, especially if you’re creating just one version. But remember that some fonts appear lighter, thinner and smaller than others of the same size. Avoid trying to cram too many things into your email newsletter infographic.įor example, this email infographic contains just the key points of what employees need to pay attention to when returning to work:Ī good rule of thumb on text sizes for responsive email infographics is to make sure there’s no text smaller than 16 pts. Regardless of whether you’re designing for smartphones, laptops, desktops or tablets, infographics in email newsletters are at their best when they are simple. While that’s great for ensuring you’re creating content they’ll like, it also has technical benefits, like telling you exactly what devices they are using.ĭevelop an incredibly detailed picture of your email subscribers and tailor not just the content of your email marketing infographics but also the delivery system to them. Get to know your usersĭepending on the email or newsletter client you’re using, you can get to know your recipients in depth. Ideally, you would make multiple versions using Venngage’s Newsletter Creator, which lets you quickly resize and modify designs. Anything that looks good on a mobile screen will also look good on a desktop or laptop computer. We already gave you this tip, but it is worth repeating: If you have time to make only one infographic for your email newsletter, design it for mobile. Whether you use Venngage’s Newsletter Design or another email infographic design tool, there are some tips that will help ensure the infographics you’re using in your email newsletter can easily be slotted into a responsive design. 6 tips for creating responsive infographics Read on for our tips, but the best piece of advice we can give you is that if you can create your email infographic in just one size, make it for mobile. There’s no one screen size that will cover every person reading your email newsletter. A Litmus survey from 2018 claimed that 46% of all emails were opened on mobile, which means it’s safe to assume that at least half of your email newsletter recipients are viewing your content on a smartphone. and across the world are on mobile devices. Related: How to Create a Newsletter From Scratch What is the best size for email infographics?Īccording to Perficient’s analysis of Google data for 2020, nearly two-thirds of visits to websites in the U.S. ![]() Venngage’s Newsletter Design allows you to easily create a newsletter, export it as an HTML file and import it to your email clients like Mailchimp or Outlook, for a clickable email campaign: Infographic emails can come in the form of a single image, or they can be developed dynamically using HTML. Infographic emails can tell your brand’s history, they can spotlight the effectiveness of your product, and they can empower readers with information. Infographic emails can take on pretty much as many forms as there are types of infographics. The short answer to this question is that the best format for infographic emails is whichever format supports your story. What is the best format for infographic emails? Infographic newsletter templates and examples.6 tips for creating responsive infographics.What is the best size for email infographics?.What is the best format for infographic emails?.Plus, we’ll offer our favorite tips for creating responsive email infographics, which can be made in minutes with Venngage’s Newsletter Creator. So, if you’re looking to harness the power of infographics for your email newsletters, we’ll show you why it’s vital to consider the need for responsive design. What works on a horizontal laptop screen doesn’t translate perfectly to a vertical mobile device. This image comparing the variety of screen resolutions and sizes on popular types of devices illustrates the point. With responsive design, elements change based on the user’s device, including image sizes and layouts. ![]() Web developers and graphic designers needed a way to ensure their work would be readable regardless of the device being used by the consumer. ![]() Responsive design began picking up steam in the early part of the 2010s, thanks largely to the advent of smartphones, which introduced a degree of chaos into web design. While newsletters are valuable tools, there’s one complication many brands are overlooking, which is the need to create responsive infographics for their email newsletters. Marketers are increasingly turning to email newsletters as one part of their content strategy. ![]()
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